Post by account_disabled on Mar 14, 2024 5:25:10 GMT
Making sure that your advertisements are as successful as possible and are able to deeply touch the audience to which they are addressed is the most difficult goal that every company tries to achieve with every economic and non-economic effort: creating a viral storytelling strategy can be the right solution. Too often, however, we realize that the best way to advertise coincides with the simplest one, that is, putting the final public who will watch them at the center of the commercials, so that they recognize themselves in the protagonists and the desire to emulate them. Expedia's viral storytelling strategy. A viral storytelling strategy that is certainly having a lot of success is the one created by Expedia entitled “It's a wonderful world”.
The well-known international flight search engine born in the USA has in fact Find Your Phone Number decided to create a series of commercials, to be published in all possible media, with the focus on customers who use the portal for their travels. The purpose behind the creation of this campaign is to touch on a very varied series of "real" issues that manage to engage equally "real" people. Only in this way can, according to the US company, break the stereotypes of the usual commercials and make people understand that Expedia responds to real needs and not to something far from everyday life. The campaign is spread over six commercials, each of which tells a true story of travelers struggling with their travel experience. The first two commercials were published on December 22nd only on Facebook and Youtube with the aim of being able to adapt them before the launch on TV based on public reactions.
From January they will then be launched on Sky, Channel 4 and ITV on Boxing Day in stages in the United Kingdom. expedia Andrew Cocker, Senior Director of Marketing at Expedia UK spoke to Marketing Week as follows : “There is nothing better than generating videos in a real-life context to observe the reactions of the protagonists, and then directly influence what the brand will publish on TV. I hope these stories spread across the country through real people sharing. The crux of our commercials is that they portray real people complete with original voices. These were chosen among many because we think they can truly represent authentic heroes during their dream journeys in which each of us can see ourselves again.
The well-known international flight search engine born in the USA has in fact Find Your Phone Number decided to create a series of commercials, to be published in all possible media, with the focus on customers who use the portal for their travels. The purpose behind the creation of this campaign is to touch on a very varied series of "real" issues that manage to engage equally "real" people. Only in this way can, according to the US company, break the stereotypes of the usual commercials and make people understand that Expedia responds to real needs and not to something far from everyday life. The campaign is spread over six commercials, each of which tells a true story of travelers struggling with their travel experience. The first two commercials were published on December 22nd only on Facebook and Youtube with the aim of being able to adapt them before the launch on TV based on public reactions.
From January they will then be launched on Sky, Channel 4 and ITV on Boxing Day in stages in the United Kingdom. expedia Andrew Cocker, Senior Director of Marketing at Expedia UK spoke to Marketing Week as follows : “There is nothing better than generating videos in a real-life context to observe the reactions of the protagonists, and then directly influence what the brand will publish on TV. I hope these stories spread across the country through real people sharing. The crux of our commercials is that they portray real people complete with original voices. These were chosen among many because we think they can truly represent authentic heroes during their dream journeys in which each of us can see ourselves again.