Post by account_disabled on Mar 6, 2024 11:03:38 GMT
What the customer wants to see, in what form and with what frequency - these are questions that every agency should be able to answer. The highest level to strive for involves a “personalized approach.” We will reveal what it is and how to achieve it in this article. So, in its work, the agency is faced with the preparation of two main types of reports: operational sections according to plan/actual; progress reports. Details + frequency = operational report Preparation of operational reports makes it possible to understand the status of plan implementation.
What has an impact, what indicators need to be adjusted. For USA Phone Number List example, in real estate, to make sales per month, you need to attract , calls. A total of calls per day or , high-quality transitions to the site from all channels combined. To achieve this result, you need to constantly monitor the situation, obtain the status several times a day, and monitor the even distribution of the workload of call center operators or sales managers. The operational report is most often received by “field” employees - the marketing department and related departments - those who take on the function of monitoring, regulating and approving the progress of the advertising campaign. Frequency of provision : daily hourly statuses, daily sections, weekly.
Subtypes of operational reports for marketers : plan/fact for KPIs up to the operational level of the sales funnel by channels and sites; report on advertising campaigns for a specific channel; creative report; targeting report; report on A/B tests and experiments; report on the mutual influence of channels, user behavior on the site; Operational reports for the management of the client business indicators and large data slices. Frequency of provision : monthly, quarterly, semi-annually or annually. Subtypes of operational reports for management : report on the effectiveness of channels and sites throughout the sales funnel with detail by level; competitor analysis; trend analysis; report on promotions, messages, creatives.
What has an impact, what indicators need to be adjusted. For USA Phone Number List example, in real estate, to make sales per month, you need to attract , calls. A total of calls per day or , high-quality transitions to the site from all channels combined. To achieve this result, you need to constantly monitor the situation, obtain the status several times a day, and monitor the even distribution of the workload of call center operators or sales managers. The operational report is most often received by “field” employees - the marketing department and related departments - those who take on the function of monitoring, regulating and approving the progress of the advertising campaign. Frequency of provision : daily hourly statuses, daily sections, weekly.
Subtypes of operational reports for marketers : plan/fact for KPIs up to the operational level of the sales funnel by channels and sites; report on advertising campaigns for a specific channel; creative report; targeting report; report on A/B tests and experiments; report on the mutual influence of channels, user behavior on the site; Operational reports for the management of the client business indicators and large data slices. Frequency of provision : monthly, quarterly, semi-annually or annually. Subtypes of operational reports for management : report on the effectiveness of channels and sites throughout the sales funnel with detail by level; competitor analysis; trend analysis; report on promotions, messages, creatives.